Start with a review
We look at the offer, the accounts, and the result you want: a sale, a call, a booking or an enquiry.
Google and Meta Ads
Google & Meta Ads.
Less fluff.
More sales.
We manage Google and Meta Ads for businesses selling products or taking enquiries. You get a clear plan, honest reporting, and only the work the account actually needs.
- You own the ad accounts
- Clear, honest reporting
- No long contracts
Free ads audit
A practical look at what's working, what's wasting budget, and what to fix first. No obligation afterwards.
More online sales
Google and Meta campaigns that put your products in front of people who are ready to buy.
Better enquiries
Reach people who need what you do, then judge the work by calls, bookings and enquiries that are actually useful.
A little less agency. A little more common sense.
You don't need everything.
You need the right things.
The Minimal started on the other side of the table. As a CMO, our founder watched businesses get sold work they didn't need. We do the work that matters, explain it in plain English, and leave the rest out.
The story behind Minimal
01 / Google Ads
Be there when
they're looking.
Someone is already searching for what you offer. We use Google Ads to meet them there, with a message and a next step that match the search.
- Search campaigns built around real customer intent
- Shopping and Performance Max only where they fit
- Tracking tied to sales, calls and enquiries
- Every change explained before it becomes a habit
02 / Meta Ads
Give people a reason
to stop scrolling.
Your next customer may not be searching yet. We use Facebook and Instagram ads to introduce the offer, test what earns attention, and turn that interest into sales or useful leads.
- Creative tests with a clear question behind each one
- Campaigns for new customers and people who already know you
- Success judged by sales and useful leads
- Reporting that says what we learned, not just what we spent
The Minimal mindset
Minimal fuss.
Proper attention.
We stay focused on Google and Meta Ads. That means understanding the offer, checking what happens after the click, and saying when the next move is a better page, a clearer message, or simply letting a test run.
How we workHow we work
The way to get going.
Talk it through
You get a walkthrough in plain English: what's working, what's in the way, and what we would change first.
Draft the plan
Priorities, scope and fees, in writing. You decide whether we're the right fit.
Make it happen
We manage, test and improve the ads. You stay close to the decisions, and the accounts stay yours.
Good to know
A few things you might be wondering.
Clear answers. Always a good starting point.
Who do you work with?
Product businesses that want online sales, and service businesses that want calls, bookings or enquiries. We start from the customer action that is actually valuable to you.
Do I need both Google and Meta Ads?
Not necessarily. It depends on your customers, your offer and your budget. We'll recommend the channel mix that makes sense, even if that means starting with just one.
What does the free review include?
We review the account access and business context you choose to share. You get a walkthrough of what's working, what's getting in the way, and a short list of what to do next. There's no fee and no obligation to continue.
Will I keep ownership of my ad accounts?
Yes. Your accounts, data and campaigns stay yours. You grant us access to do the work and can remove it when our agreement ends.
Are there long contracts?
No. We agree the scope, the fee and the notice period before any work begins. You can leave when that notice period ends, and the ad accounts stay yours.
A good place to start
Let's see what we'd change first.
Tell us about your business and your ads. We'll look at what you choose to share, then walk you through the findings and a sensible next step.
A useful conversation. No obligation. No pushy sales.